Shimano Spinpass

International bike-parts specialists Shimano embarked on a new-media ticketing idea called Spinpass.

Spinpass is a mini-sized cd that houses rich multi-media and can be used as an access pass for exclusive events through detachable tabs. We designed and built a super-rich, location-aware application for the Spinpass promoting the release of Shimano’s new XTR product range for North America.

When used, the Spinpass remotely accessed a multitude of information, from local places to ride to new Shimano events and other biking-related social media. Included here are some shots of the final piece. A successful rollout across North America was achieved by providing the disk as exclusive access tickets to events.