Over the Rainbow Website, Blog and Marketing

Over the Rainbow is an apparel store located in Yorkville, an affluent fashion district of Toronto frequented by celebrities and the wealthy.

What sets Over the Rainbow apart is a 30 year relationship between owner Joel Carman and an array of established and trending brands, along with a healthy obsession for denim. As a result, Rainbow stock the widest range of brands and denim in one location, almost impossible for other retailers.

Through Dog & Pony Studios, I’ve had the pleasure of working closely with Rainbow for over 5 years first-hand designing and building the website, fashion blog and various marketing efforts.